GABRIELA BALBUENA

Internship at Partida Continua

In Summer 2024, I had the opportunity to intern at Partida Continua, a marketing and brand stategy agency located in Barcelona, Spain.

During the internship, I ran the instagram account and created graphic for Reflections Copenhagen, a Denmark crystal decór brand. In addition, I assisted in planning two showcases for Spanish artists and artchitects.

Top of the Hill Marketing Research

In Fall 2024, I worked with a team to conduct various forms of resarch ranging from focus groups to surveys. The purpose of the research was to evaluate student perception of Top of the Hill and gain insight in what marketing techniques could benefit the establishment in gaining loyal customers from the college-age demographic.


Chipster Personal Library Media Kit

Chipster Personal Library

Background

In Fall 2024, I worked with Cliff Missen and his non-profit Chipster Personal Library. The non-profit aims to provide educational resources for communities who lack internet access.

Problem

Chipster utilizes a website, Facebook, and email newsletters to stay in contact with the public. The organization's media prescence is not very strong with little information on its website and social media. The current version of the website could be revitalized to help modernize it and make it more professional and interactive. In addition, Chipster should post more consistently on Facebook and Instagram to expand local and global opportunities.

Media Kit

PROFILE NEWS RELEASE FACT SHEET PUBLIC SERVICE ANNOUNCEMENT INFOGRAPHIC SOCIAL MEDIA SLIDES

Hello! I'm Gabby.

I am passionate.

I am a student at the University of North Carolina at Chapel Hill double majoring in Media and Journalism and Interpersonal Communications. I am passionate about storytelling, strategic communication, and building meaningful connections.

An image of Gabby Balbuena RESUME

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